Privacy Policy

Privacy Policy

Last Updated: January 27, 2026

This Privacy Policy describes the practices of 2Four (“2Four,” “we,” “our,” and “us”) with respect to the Personal Information we collect from or about you when you use our website, mobile applications, or services (collectively, the “Services”).

1. What Information Do We Collect?

Personal Information You Provide:

  • Account Information: Name, contact info, and transaction history for memberships.

  • Purchase Information: Shipping address and phone number for Unicorn streetwear and physical merch.

  • Digital Access Data: Information required to deliver digital products like the Gallery 24 EP.

  • AI Interaction Data: We may collect text or data you provide when interacting with AI-driven features or "Locked Messages" associated with the 2Four persona.

Information Collected Automatically:

  • Log & Usage Data: IP address, browser type, and how you navigate the 2Four shop.

  • Device Info: Unique identifiers (IDFA/Android ID) and operating system.

  • Cookies & Tracking: We use pixels and cookies to personalize your experience and track the success of music releases and merch drops.

2. How Do We Use Your Information?

We use your data to:

  • Provide and improve the Services (including the 2Four Music Hub app).

  • Process transactions for physical goods and digital media.

  • Analyze fan engagement to develop new products and features.

  • Prevent fraud and ensure the safety of our community.

  • Marketing: To send you updates on new 2Four music, Unicorn drops, and exclusive membership perks.

3. Disclosure of Information

We do not sell your personal information. We disclose data to:

  • Vendors: Specifically Fourthwall, Inc., who handles our e-commerce, billing, and fulfillment.

  • Legal Requirements: If necessary to comply with a subpoena or protect our legal rights.

  • Consent: To any other third party where you have given explicit consent.

4. Your Rights & Choices

Depending on your location (e.g., California, EU, UK), you may have the right to:

  • Access, correct, or delete your Personal Information.

  • Opt-out of targeted advertising.

  • Withdraw consent for data processing at any time. To exercise these rights, email us at 2four-shop@support.fourthwall.com.

5. Residents of California (CCPA/CPRA)

In accordance with California law, we provide notice that we collect Identifiers, Commercial Information, and Internet Activity. We "share" this information with advertising partners to show you relevant content. You may opt-out of this sharing by contacting us or using the Global Privacy Control (GPC) signal on your browser.

6. Children’s Privacy

We do not knowingly collect information from children under 13. 2Four’s services and the Unicorn brand are not directed to children.

7. Data Security & Retention

We use industry-standard electronic safeguards via Fourthwall to protect your data. We retain your information only as long as necessary to provide you with access to your memberships and digital purchases.

8. Changes to This Policy

We may update this policy to reflect changes in AI technology, privacy laws, or our service features. The "Last Updated" date at the top will indicate the most recent version.

9. Contact Us

For any questions regarding your privacy, please contact: Email: 2four-shop@support.fourthwall.com